CLOUT MAGAZINE in conjunction with MTN COLORS NORTH AMERICA proudly presents BEGR, shot on location in Detroit, Michigan, Los Angeles, California and the San Francisco Bay Area. Shot and cut by CULT OF BEAUTY. MORE
As a part of their recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted the talents of New York-based street artist, Krink. The Fierce Collective represents the intersection of sport and art. While the two have, more often than not, subsisted in different spheres, the Fierce Collective enlisted a range of eight top artists and creators to capture the bold and intense flavors of the Gatorade brand, through their own artistic expression.
The behind-the-scenes video highlights a bit of a deeper look into the creative process of the truck. Krink also opens up a bit about his involvement into the project and the reasons that the decision was made to make an accessible, mobile art installation.
The completed truck was recently rolled out at the Venice Beach Courts this past week where the Gatorade crew was in attendance handing out free Fierce drinks while the Krink completed truck was showcased. -Hypebeast
Hit the NBC link above or the Mercury News link below for the full story.
The pioneering police reality television show “Cops” will be riding along with boys in blue of the San Jose Police Department starting Tuesday night, kicking off a 10-week filming stretch. It marks the first time in 26 years of the show’s odes to law enforcement that the country’s 10th largest city will be featured. -Mercury News
The USA Road Trip. “Late last year bags were packed and roads were hit in search of steel. Watch the result as the bad food, beer and good times flow. – Ironlak
“E-cigarettes are at the center of one of the most contentious debates in public health, and a subculture of vapers is flourishing.” – The New Yorker